Exercise: Visualising your ideas

For this exercise, i have to make a series of leaflets for an event. Finding different ways to display the information. Experimenting with different ways of folding paper to create a leaflet and the various different ways these will be distributed/ displayed.

Before deciding how and where leaflets will be distributed, a target audience needs to be identified.
Who is the leaflet intended for? Where is the best place to find/reach as many people in the target audience as possible? How are you going to attract the audience?

Leaflets can be distributed by hand, either by handing the out to people on the street, or going door to door pushing the through peoples letterboxes or they can be left on display for people to pick up as they wish this may be in offices, shops, schools, community building etc so long as you have permission.

My leaflet is going to be on the topic of building a community garden and so the target audience for this leaflet would be people within the local community.

Creating/ enjoying a community garden may be a nice family activity, a place for young people to hang out and somewhere for elderly people to sit and enjoy and so i want my leaflet to be accessible for all ages and  genders.
I feel the best place to target this audience would be in their own homes and so ideally leaflets would be distributed door to door. Leaflets could also be displayed in local community areas. such as; local coffee shops, convenience stores, hairdressers and community centres etc. all within the local area in an attempt to reach out to as many people as possible within the area.

There are various different ways in which the information can be displayed as leaflet these might be;
a poster, a 4 page fold leaflet , roll fold, z/concertina fold or a tri fold leaflet. These can be displayed vertically, horizontally. Pinned to a wall, on a display stand or handed out to the audience