Exercise: Working to a brief

Brief 1:
What are you being asked to do?
For this brief, I am being asked to design the packing for a new Quaker’s oats product ‘Chilled Creamy Oats’ The client wants the design to target busy, young women who want to eat healthy. Attention is to be drawn to their natural goodness and delicious taste.

How will the client judge a successful outcome to the brief?
The client will be able to judge it successful if the product is more attractive you young, busy, working women and promotes healthy eating.

Keywords: Natural, tasty, healthy, busy,  young women.

Brief 2
What are you being asked to do?
Produce a graphic design of a metaphorical journey based on connections.
Possible connections to use: people, events, philosphies, objects, movements
Define my own market and suggest how I will target it.

How will the client judge a successful outcome to the brief?
My client will judge my outcome successful by the amount and quality of research I have carried out, they are looking for something inventive and different. The more unique my ideas and the more outside of the box I can think the better.
The outcome can also be judged by the audience I decide to target, and how well my product targets and engages them.

Keywords: Journey, Connectedness, imagination, juxtaposition

Other questions I would ask the client:
Where the design will be displayed, What size it should be, and what medium

Brief 3
What are you being asked to do?
For this brief, I am being asked to raise awareness of the risks of underage drinking for the department for children, families and schools targeting 13- 16 year olds showing the negative effects of drinking but also urging parents to talk to their children about drink
Design should use campaign identity ‘why let drink decide?’

How will the client judge a successful outcome to the brief?
The outcome to brief will be judged a success if it meets the informative needs of the campaign .
The department will be represented well and the campaign in the way desired.
The outcome will be successful if it is eye catching to teenagers, and uses language / a tone they will be able to understand and relate to.

Keywords: Alcohol, vunerable, teenagers, happy healthy

Additional questions: how/where the design will be displayed, will it be distributed in schools?

If i had to chose one of the briefs to work on, i would chose brief 3, as it is quite exact with what it wants, the points are very clear, but it is also open to my interpretation and idea providing it sticks to the scheme. They also want the design to be quite creative with allows me more room to do what i wish with the idea.
This brief would test my creativity and skills in how i attract a younger audience with a very serious message that needs to be put across.