Exercise: Visulaising your ideas - Leaflet designs

I experimented with different folds of leaflets, and where i would put the four pieces of equal text, contact details as well as pictures and anything else that would make a leaflet more visually pleasing and more likely for the viewer to pick up / read.
Here are the different leaflet ideas i came up with;

The first leaflet i made was with an A4 piece of paper, i simply help the paper portrait ad folded it in half creating a leaflet with 2 inside pages. I tried to split the text so 2 chunks of text would go on each page with pictures to fill up the gaps, making it look more visually engaging and making the text look less overwhelming.

Inside pages

For the front page of this leaflet, i felt an image taking up the entire front page would be quite eye catching, as well as getting the subject across without the use of a lot of words, with a simple heading placed in the center of the page. I put the contact details on the back page along with another image.

Front and back cover

For my next leaflet, i used the same fold but instead held the page landscape.
Again, i put 2 chunks of writing on each of the inside pages.

I put the contact details on the back page and on the front page; a large heading and a picture taking up the remainder of the page.

 

I then made a leaflet using a gate fold. On the inside pages, there is one large page and 2 smaller side pages. i decided to place 3 piece of text divided between the 2 side pages along with pictures, and a final piece of text, the most important piece of text, in a larger font on the center page, with a large image underneath 

The back page will feature the contact details along with an image. The front pages when closed will have a heading across the top, with a possible tag line underneath and image taking up the bottom half of the page

I used a roll fold to create another leaflet giving me 4 inside pages filled the 2 pages either side of the central inside page with images to break the writing up. I placed 2 lots of text on the very central inside page, and text and a picture on the other side page.

 Again i put the contact details and an image on the back page, and a heading on the front page. I went for a more simplistic approach for the front page of this leaflet and put the heading large to fill up the front page.

I used a concertina fold next, similar to the roll fold, giving me 4 inside pages. I put the heading and an image both taking up 50% of the front page, and a single image on the back page. I then divided the 4 pieces of text and the contact details amongst the inside pages as well as several images.

This time i used a piece of paper larger than A4, A3 ad cut a flower shape out, fitting with the theme of creating a community garden. I put the text on a various different petals within the 2 inside pages. Putting images in some of the petals and leaving others blank. Heading will go in the center of the flowers

I put the contact details on the back page in the center of the flower. No other images or text will feature on this page.

 The other side of the inside pages

The front page features the heading in the center of the flower with no other text or images.

My favourite leaflet style i have created is the last one, in the shape of the flower as it is the most creative, and visually pleasing so far. I personally, would be far more likely to pick up or look at that leaflet than any of the others because of the interesting design shape. other people have also said to me when shown all of the leaflet designs that this one is also their favourite.

Although once the leaflets have colours, images and proper text on them, they will look different, and perhaps thus may change.